SMHLLAW

Wednesday, February 20, 2007

1420 American Bank Building

621 SW Morrison Street

 Portland, Oregon 97205

8:00    Direct Marketing and the Use of Customer Data

A.                 The Use of Mailing Lists

B.                 Terms of Use and Privacy Policies on Website

C.                CAN-SPAM Act

D.                Special Issues Related to Viral Marketing and “Buzz Marketing”

8:30    Intellectual Property Issues and Branding

A.                 Copyright

B.                 Trademark

·                    Comparative Advertising

·                    Slogans

C.                Third Party Intellectual Property

·                    Licensing and the Clearance Culture

9:00    Endorsements

A.                 Federal Trade Commission Endorsement and Testimonial Guides

B.                 Right of Publicity

C.                A Broad Overview of Endorsement Contracts

9:15    The Framework of Consumer Protection

A.        The Federal Trade Commission

B.        State Attorney’s General

C.        Unfair Trade Practices

D.        Industry-Specific Regulations (Licensing, Personal Finance, etc.)

9:30    New Media and Crossing Cultural and Legal Boundaries

·                    State Law (emphasis on California)

·                    International laws

9:45    Adjourn

The tuition is $49 before January 15 and $59 after that date.  Size is limited so please register early.  Final deadline for registration is 5:00 pm on Friday February 15.  Inquire about discounts for parties of five or more.  Visa, Mastercard accepted.  To sign up, please call us at 503.226.8122, info@smhllaw.com , or mail in the following form with payment:

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